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About Us

Boem was born out of the desire to offer women fashion with no pretense. The Boem Babe doesn’t care about labels, she just wants to look like the effortlessly cool rock star that she is. She loves a great print (especially a tie dye), and loves the perfect white tee just as much (with a big floppy hat, of course).  Sometimes she wants to spend a little more, and she has her fav designers that she likes to support and add to her collection.  No Boem Babe is complete without cool jewelry, and she especially loves handmade pieces.

Boem opened in 2008 as a brick and mortar store in Charlotte’s Southpark neighborhood by owner Megan Orrell. With its tie dye wallpaper, ocean prints, and palm leaves, you can’t help but be sucked into the super chill Boem Tribe. 

With a growing Instagram following and packages going out every day, an ecommerce site seemed like the next logical step.

We are thrilled to offer you some of our favorite designers and introduce you to brands that you may have never heard of.  Our number one rule is to feel good in what you're wearing, no matter what. Nothing replaces the beauty that comes from being comfortable, in your own skin and in your clothes.

We hope we provide you with clothes and accessories that make you happy (because happiest girls are the prettiest girls). We also hope that in browsing our site you can feel the laid-back, let's hang out, we're glad-you’re-here vibe that exudes in our brick and mortar.  Because we are SO glad that you’re here, and love having you part of the Boem Tribe!

(Let's be BFFs, K??)


Megan and the Boem Babes